@Microsoft Conversation On Campaign Cutting Edge: Voter Persuasion Modeling

Campaign Cutting Edge: Voter Persuasion Modeling

Join us for the first of a series of academic panel discussions on state of the art of campaign data and technology.

Turning out voters is the name of the game in modern elections. And modeling voter turnout can be make-or-break in today’s data-driven campaign world. Campaigns aggregate data from public data sources, information provided by voters to pollsters and canvassers, and commercially-available datasets to create data profiles of voters. Within the realm of voter data modeling lies a holy grail of sorts – can a campaign model how persuadable voters are? Voter persuasion models (VPMs) can be potentially crucial given the razor-thin margins in battleground contests, but they are notoriously difficult to do well. Are VPMs improving with every election cycle? What are the strengths and weaknesses of VPMs, and how important will they be in the 2016 cycle? Finally, how can campaigns best put the results of VPMs into effect through canvassing, ads, events, and other methods of voter contact?

Please join us Wednesday, May 18th as academics and the foremost experts in the field discuss these questions and many more.  This conversation is hosted in partnership with George Washington University’s Graduate School of Political Management (GWU GSPM).

Wednesday, May 18th • 8:30 am – 10:00 am• Light refreshments provided.

A PANEL DISCUSSION FEATURING:

Dan’l Lewin– Welcome
Corporate Vice President, Technology and Civic Engagement, Microsoft

Dr. Michael Cornfield – Moderator
Associate Professor, GW's Graduate School of Political Management
Research Director, Global Center for Political Engagement
The George Washington University

Scott Tranter
Partner, 0ptimus

Jesse Kamzol
Chief Data Officer, RNC

Sam McCabe
Director of Data Services, DNC

Dan Porter
Co-Founder & Chief Analytics Officer, BlueLabs

Follow the discussion on Twitter:#VPMTech